This Bono-led Red campaign worries me.
He’s hooked up with brands like Converse (owned by Nike) and GAP (of sweatshop fame) to produce a few limited edition token items, some of the profits from which go to ‘fight poverty in Africa’.
So the companies get to spruce up their image without impacting the vast percentage of their profits, and Bono gets to look like a saint, again. Seems a small price to pay for priceless positive spin that counters their ‘evil, exploitative multinational’ image.
Is it me or is watching big business co-opt and subvert the ethical and fair trade movements incredibly depressing?