The BBC “asks why search engines are so keen to keep hold of our personal data” and raises some interesting issues:

“This is a general problem with free services,” she added. “You have the impression that you don’t pay for this, you don’t pay. In fact, you pay a very high price, because you pay with your own privacy, your own intimacy. You pay with yourself.”

With Web 2.0 now moving so many of our desktop applications, and therefore data, online, campaigners feel we would do well to get these privacy issues sorted out sooner rather than later.