BBC: E-mail marketing on the

BBC: E-mail marketing on the rise
“A new culture of permission-based marketing, where users opt in to receive commercial e-mails is set to clean up the image of spam, according to emedia, the firm behind the survey.”
Permission-based, my arse. How many companies use dodgy tricks like re-selecting ‘please email me crap’ every time you edit your profile or information at their site?