Guardian: ‘Our media have become mass producers of distort’

I can’t believe I haven’t gotten around to blogging this (from April). I’ve got a few weeks where I’m not teaching or studying or doing freelance work or busy volunteering, or even, sometimes over the next few weeks, not even working, so expect a rash of catch-up posts. Anyway, onto the article… a lot of the same points could be made about blogs, but at least there’s a clear sense of ‘caveat emptor’. A very long time ago I used to expect that I could trust something I read in a newspaper.
Our media have become mass producers of distortion

“There never was a time when news media were perfect. Journalists have always worked with too little time and too little certainty; with interference from owners and governments; with laws that intimidate and inhibit the search for truth. But the evidence I found in researching my new book, Flat Earth News, suggests our tendency to recycle ignorance is far worse than it was.
I commissioned research from specialists at Cardiff University, who surveyed more than 2,000 UK news stories from the four quality dailies (Times, Telegraph, Guardian, Independent) and the Daily Mail. They found two striking things. First, when they tried to trace the origins of their “facts”, they discovered that only 12% of the stories were wholly composed of material researched by reporters. With 8% of the stories, they just couldn’t be sure. The remaining 80%, they found, were wholly, mainly or partially constructed from second-hand material, provided by news agencies and by the public relations industry. Second, when they looked for evidence that these “facts” had been thoroughly checked, they found this was happening in only 12% of the stories.
The implication of those two findings is truly alarming. Where once journalists were active gatherers of news, now they have generally become mere passive processors of unchecked, second-hand material, much of it contrived by PR to serve some political or commercial interest. Not journalists, but churnalists. An industry whose primary task is to filter out falsehood has become so vulnerable to manipulation that it is now involved in the mass production of falsehood, distortion and propaganda.
And the Cardiff researchers found one other key statistic that helps to explain why this has happened. For each of the 20 years from 1985, they dug out figures for the editorial staffing levels of all the Fleet Street publications and compared them with the amount of space they were filling. They discovered that the average Fleet Street journalist now is filling three times as much space as he or she was in 1985. In other words, as a crude average, they have only one-third of the time that they used to have to do their jobs. Generally, they don’t find their owns stories, or check their content, because they simply don’t have the time.
Add that to all of the traditional limits on journalists’ trying to find the truth, and you can see why the mass media generally are no longer a reliable source of information.”

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