Interesting… for some reason I’m fascinated by the idea of subliminal messages.
“The brain is open to what’s around it. So if there is ‘spare capacity’, in terms of attention, the brain will allocate that resource to subliminal activity.
“These findings point to the sort of impact that subliminal advertising may have on the brain.
“What this study doesn’t address is whether this would then influence you to go out and buy a product.” BBC