“A poll by data and marketing company CDMS found that 31 per cent of top UK firms were guilty of flouting the EU directive on privacy and electronic communications, which provides internet users with the right to refuse emailed adverts and marketing material.
…
many firms are jeopardizing their reputation by permitting themselves to be regarded as ‘junk emailers’.” BCS
I’m glad to see this study because I develop an immediate hatred for any company that spams me (or is slightly dodgy in how they add your email to their list – explicit opt-in only, please) and I’m glad to know it’s not just me.