“Search users ‘stop at page three'” (BBC)
I’m surprised they get that far, as earlier studies showed that most people didn’t go beyond the first page.
This has all kinds of implications: “It also found that a third of users linked companies in the first page of results with top brands.”
This is kinda encouraging, however: “And 41% of consumers changed engines or their search term if they did not find what they were searching for on the first page.”