In a government-funded study, even people living generally “green” lives said they were reluctant to fly less.
The Exeter University team that carried out the research says cheap flights have become a lifestyle choice.
Aviation accounts for about 7% of the UK’s emissions, and research suggests Britain will not meet its climate targets without curbing the industry.
“And it’s not people on lower incomes taking these flights, it’s middle class people taking more flights to go on city breaks, and they can afford to pay higher prices.”
But some observers believe there is an inherent contradiction within a government that wants to reduce greenhouse gas emissions while expanding airport capacity.