A cynical ha!
all software and all data are simply complements to Google’s core business – serving advertisements – and hence Google’s interest lies in destroying all barriers, whether economic, technological, or legal, to all software and all data. Almost everything the company does, from building data centers to buying optical fiber to supporting free wi-fi to fighting copyright to supporting open source to giving software and information away free, is about removing those barriers.
And yes, this probably sums it up:
Web 3.0 involves the disintegration of digital data and software into modular components that, through the use of simple tools, can be reintegrated into new applications or functions on the fly by either machines or people.
From Rough Type.