I don’t think the Germans have quite caught onto the art of spin:
“Julia Kienbaum, a spokeswoman in Berlin for football’s governing body Fifa, says: “Germany’s image is not that good and we want to show we’re not as bad as people think.
“People think of Germans as very serious and they still have a bad impression because of the Second World War, brutal Prussian discipline and the idea we want to be the leaders of the world.”” (BBC)